Apr 09, 2014 the long tail theory chris anderson 1. Anderson s definition and promotion of the topic of the long tail is a critical business breakthrough of this decade. The book, anderson s first, is an expansion of his 2004 article the long tail in the magazine. The long tail is an online film distribution service such as amazon. May 20, 2008 chris anderson, editor in chief of wired magazine, first coined the term long tail in october 2004 to describe the shift away from a focus on a relatively small number of hits mainstream. For example the head is a high street retailer such as hmv.
Anderson argues that satisfying the various and specific needs of several welldefined niche markets can bring just as much, if not more, success to a company. Oct 02, 2016 okay, so there is a long tail of niche products, but in order for those to be profitable, the tail has to also be fat, i. Chris andersons groundbreaking examination of the new economics that comes with the internet age the big revenue doesnt come from the handful of blockbusters so much as from the catalogue of little titles ironically put the long tail near the head of. Why the future of business is selling less of more is a book by chris anderson, editor in chief of wired magazine. With great anticipation, i preordered chris andersons the long tail two months ago. The main characters of this business, non fiction story are. Internet, marketing, strategy i am pleased to see that my recent article in the harvard. If you want a bluray player or a new car, youre pretty much stuck with what big companies like sony and gm have to offer.
The long tail why the future of business is selling less of more by chris anderson the long tail challenges existing notions of the market and the entertainment industry by looking at the massive in. Jan 08, 2008 everyone has heard about chris anderson s article, book, and blog, the long tail. He maintains a blog, the long tail, which he updates with. The theory of the long tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of hits mainstream products and markets at the head of the demand curve and toward a huge number of niches in the tail. The long tail theory can be applied to the film industry in terms of how films are distributed.
Chris anderson s groundbreaking examination of the new economics that comes with the internet age the big revenue doesnt come from the handful of blockbusters so much as from the catalogue of little titles ironically put the long tail near the head of the sales curve, up at the blockbuster end. Why the future of business is selling less of more kindle edition by anderson, chris. The book was listed in the new york times nonfiction best sellers list. Why the future of business is selling less or more, chris anderson. This work offers a summary of the book the long tail. The long tail pdf summary chris anderson 12min blog. Around the time chris anderson introduced the long tail to the masses in a 2004 wired cover story, mits erik rynjolfsson and others were studying how products in low demand could produce a larger market share than higher demand items if the distribution channel was large enough. Boost your life and career with the best book summaries. Combine enough nonhits on the long tail and youve got a market bigger. In addition to the long tail, anderson has also published free. The long tail debate anita elberse, should you invest in the long tail. The book was initially published on july 11, 2006, by hyperion. There it remained for nearly a decade until, as chris anderson recounts in the long tail.
This talk was presented at an official ted conference, and was featured by our editors on the home page. The principles of the long tail linkedin slideshare. In the long tail, anderson demonstrates that the real mother lode. Anderson argued that products in low demand or with low sales volume can collectively make up a. Find all the books, read about the author, and more. Chris anderson the long tail by chris anderson chris anderson called the long tail the long tail chris anderson pdf download anderson and anderson geomorphology pdf chris pye chris do chris ganter chris gethin chris goff chris guillebeau pastor chris chris impey chris bohjalian chris johnson 5g chris lonsdale, the third ear chris nagel chris. Like many pop business trend books, though, this one could have been about 200 pages shorter. First, the underlying principle of the long tail is that our culture and economy are increasingly shifting away from just a small number of its at the head of the demand curve and. An interview with chris anderson sign in to comment. First, the underlying principle of the long tail is that our culture and economy are increasingly shifting away from just a small number of. The book was published in multiple languages including english, consists of 288 pages and is available in paperback format.
Because the article became the most cited article wired ever ran, anderson decided to turn his speeches into a book. Anderson first introduced the term in an article written for wired in 2004. Chris anderson, editor in chief of wired magazine, first coined the term long tail in october 2004 to describe the shift away from a focus on a. The long tail chris anderson by must read summaries. Previously, he was the business editor at the economist and chief executive editor at wired magazine.
The long tail, in business, is a phrase coined by chris anderson in 2004. Pick up the key ideas in the book with this quick summary. Aug 10, 2006 there it remained for nearly a decade until, as chris anderson recounts in the long tail. Jul 08, 2008 in this latest version of the long tail, chris anderson does an exceptional job explaining how the endless shelf space of the internet, when applied to commerce or culture, makes the niche marketing of almost any product, service or idea so efficient and effective its disruptive forces lay waste to many given economic ideas and. Why the future of business is selling less of more paperback july 8, 2008. Call it the silver series and charge half the price.
Anderson explains the idea to a degree that most readers can clearly get it within the first couple of chapters. A former writer for the economist, chris anderson was the editorinchief of wired magazine until 02012, when he left to help run 3d robotics, a manufacturing startup. I received it last week and have read it through fairly quickly. He previously worked for seven years for the economist and six years for nature and science magazines. Winetta lees presentation the basic principles of the long tail looks at chris andersons theory of the long tail. Chris anderson born july 9, 1961 is a britishamerican author and entrepreneur. Has the long tail by chris anderson been sitting on your reading list. He was with the economist for seven years before joining wired magazine in 2001, where he. This passage from the long tail, pretty much sums it all up. I like this approach, as the long tail is not a howto, but a because why.
To sell something, it first has to be accessible to those, whod like to buy it. Why the future of business is selling less of more by chris anderson. Why the future of business is selling less of more by anderson, chris and a great selection of related books, art and collectibles available now at. For the first time in history, archives have a business model.
Check back soon to read more details about the long tail by chris anderson. Why the future of business is selling less of more, became a bestseller. Pdf in 2004, the editorinchief of wired magazine, chris anderson, made the assumption that the internet was bringing together scattered markets for. Editorinchief of wired, chris anderson says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the. Chris anderson, then the editor of wired, explores the four key stages of any viable technology. How technology is turning mass markets into millions of niches. The long tail theory took shape in an article by chris anderson, editor of wired magazine, which grew into the 2006 book the long tail. The long tail approach, by contrast, is to simply dump huge chunks of the archive onto barebones dvds, without any extras or marketing. Nov 01, 2011 this work offers a summary of the book the long tail. The presentation explains the 8020 rule, what happens when the market moves from scarcity to abundance and what the long tail means for the entertainment industry. Chris anderson, editorinchief of wired magazine, coined the term long tail in an article that became a reference for anyone who wanted to understand the new consumer relationships in pervasive digital media times. If youre related to rip van winkle, the long tail theory suggests that the dramatically lower distribution costs for media such as music and movies enabled by the internet has the potential to reshape the demand curve for media. Jan 19, 2011 winetta lees presentation the basic principles of the long tail looks at chris anderson s theory of the long tail.
He was with the economist for seven years before joining wired magazine in 2001, where he was the editorinchief until 2012. The long tail of innumerable tinysellers is populated by old hits as well as new and old niche items. The long tail by chris anderson, 9781409664, download free ebooks, download free pdf epub ebook. Why the future of business is selling less of more. Chris anderson, debating the long tail the long tail debate. Chris anderson, editorinchief, wired magazine october 2004.
From author chris anderson, former editor of the tech magazine wired, the long tail identifies a new paradigm of the online entertainment market. The long tail summary by chris anderson covers why the future of business is selling less of more and why you should accept that. It was shortlisted for the financial times and goldman sachs business book of the year award on 18 september 2006. Why the future is selling less of more by chris anderson. When you think about it, most successful internet businesses are capitalizing on the long tail in one way or another. Why the future of business is selling less of more, a new force called intervened. If you havent, you dont live on this planet not that theres anything wrong with that. The long tail theory chris anderson linkedin slideshare. The first edition of the novel was published in 2006, and was written by chris anderson.
He embraces the long tail concept with the fervor of a visionary. He embraces the longtail concept with the fervor of a visionary. Long tail the new growth market obscure products you cant get anywhere but online product not available in o. Anderson argued that products in low demand or with low sales volume can collectively make up a market share. Like what were now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of. In his groundbreaking work, the long tail, chris anderson says that theres money to be made in the long tail of niche offerings. Why the future of business is selling less of more pdf epub book. After youve bought this ebook, you can choose to download either the pdf version or the epub, or both. The book, andersons first, is an expansion of his 2004 article the long tail in the magazine. Nov 12, 2017 the long tail summary by chris anderson covers why the future of business is selling less of more and why you should accept that.
Download it once and read it on your kindle device, pc, phones or tablets. Interview with chris anderson, author of the long tail. Use features like bookmarks, note taking and highlighting while reading the long tail. Pdf anderson 2006 argues that ecommerce and other new technologies improve efficiency by. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche. Dec 05, 2006 the long tail of innumerable tinysellers is populated by old hits as well as new and old niche items. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a.
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